Ideal Client Worksheet
Attract more dream clients by identifying & understanding your people
Copy that flows easily? Marketing strategy that falls into place? Branding that feels just right? Not to mention an influx of “your people” ready to hop on board whatever you’re offering. This is the magic of identifying & understanding your ideal client.
You started your own business for the freedom it promised but now you’re working every hour and…
Getting enquiries from the wrong sort of people, or none at all
Redesigning your [delete as applicable] website/ branding/ social media bio for the zillionth time
Finding it takes you hours to write a sentence, and it still doesn’t feel like you
Maybe you’re even starting to believe those dream people you started your business to serve don’t actually exist
You might find taking a moment to *really* understand your ideal client is the answer
the Ideal Client Worksheet is perfect for you if…
✔ You want to attract more (or any!) dream clients
✔ You want find greater ease in making business & branding decisions by knowing who they're for
✔ You want writing copy to flow more easily by knowing who you're speaking to & what makes them tick
The ideal client worksheet is probably not for you if…
✗ You're already 100% clear on who your ideal client is and you already have a queue of them waiting to work with you *Go you! This is awesome !!!
✗ You're not yet sure what your business or product idea is (you probably need a decent idea of this before you get started on defining your ICA)
Doesn’t describe you?
What do you get in the ideal client worksheet?
Demographic features of your ideal client
What they are and a list of questions to unearth the demographic features of your ideal client
Behavioural features of your ideal client
What they are and a list of questions to unearth the behavioural features of your ideal client
psychographic features of your ideal client
What they are and a list of questions to unearth the psychographic features of your ideal client
sample scripts
Copy and paste scripts to use to ask for input from your community via social media, your email list and of course to use when you actually speak to one of your unicorns!
Plus bonuses
Ideal client features template, golden circles info capture template & special exclusive offer to work directly with me!!
Who’s this chick & why should I trust her?
Hi! I’m Helen! A Squarespace designer working with small businesses like you to help you find the freedom & build the stability you started your business for in the first place.
I struggled *hard* for the first year of my business - everything felt difficult, like wading through treacle. About a year in I realised why - I didn’t know who I really wanted to work with, and more importantly what made them tick. Fast forward to now…
I no longer spend my life stressing or death scrolling instagram, and instead find that blogging, writing posts on my socials & knowing what changes I need to make to my services come really easily because I know who they’re for and why!
That leaves me with way more time for surfing, chilling in my hammock with a good book & bringing my best energy into my work with my clients. Sound good?