How to conduct a website audit
Website not working well, but you're not sure why? Do your own website audit to identify what's going wrong & how to fix it. Here are all the steps to work through.
What is a domain - everything you need to know for your website
What actually is a web domain? How does the domain for your website differ from hosting or web builders? And what domain name should you choose? Here’s everything you need to know.
How to change built in domain: Squarespace
Did you know you can change built in domain Squarespace in less than 5 minutes? Look more profesh and tidy up your website by changing your built-in domain today!
Squarespace Fluid Engine - Everything you need to know
Squarespace have launched their new editing interface - Fluid Engine. Here’s everything you need to know, including how it works, what you can do with it & the inside scoop on whether you should stick or twist!
Tips on how to relax as an entrepreneur
Entrepreneurs are more likely to be stressed out than those working in more traditional settings - but how can we avoid it, and not just survive but thrive when we work for ourselves? Here are my top tips…
5 top tips for incredible product photos that boost sales from your online store
A picture speaks a thousand words and no place is that truer than with product photography. Here are 5 top tips for taking incredible product photos that sell.
The reason your ideal client avatar isn’t working - and the simple step to fix it
The thing that everyone skips when it comes to creating their ideal client avatar sadly means that many ICAs are simply useless. In this blog I’m revealing this commonly missed step and how you can use it today to create an ICA that actually works for your business.
How to define your ideal client - 5 steps to create an ICA for your service business
Defining your ideal client avatar or ICA is a critical step in your marketing strategy. If you don’t know who you exist for you can’t speak to them, and if you can’t speak to them any efforts to market your service or product are doomed to fail. In this blog I’m breaking down the steps to take to define your ideal client avatar.
5 ways to use your client avatar to create a website that connects & converts
Using your ICA as a key part of your webdesign process almost guarantees success! But it’s a commonly missed opportunity, with people completing their ICA exercise and then forgetting about it. Here are 5 easy ways to use your client avatar to create a website that connects with the clients you want to work with and converts them into paying customers.
How to add a clickable meta description on Squarespace
How do you choose what you click from the list of google search results? The order is one thing - but the other is the little page description that is written by each page. Here’s everything you need to know to create clickable meta descriptions for your Squarespace website!
Custom website vs template - how to make the right choice for your business
A great website is a non negotiable for your biz - but do you go the custom design or template route? Here are the pros and cons, as well as some of my favourite Squarespace template shops!
Google Search Console & Squarespace - how to use data to improve your website
Now you’re connected with google search console what do you do with the data it provides? This post goes through the data you can find on your search console and how to interpret it, as well as some common error messages and what to do about them!
How to write alt text for images on your website
Image alt text makes your website more accessible and boosts your SEO at the same time - win win! Here’s everything you need to know to write great image alt descriptions for your website (and instagram too!)
7 crucial components for homepage design - how to build trust & gain clients
Your homepage is the first impression that many visitors will have of you and your brand - here are the 7 crucial components to include to create a homepage that builds trust and gain clients!
How to create a landing page on Squarespace in 5 easy steps (7.1)
What is a landing page? Do you need one? How do you go about making one on Squarespace? These questions and more answered as well as a step by step guide to creating a strategically designed landing page in your Squarespace website.
5 reasons to start a blog on your website
Blogging can be a game changer for small businesses - I say that because that’s exactly what it has been for me - free publicity, expert status and most importantly more clients! Here’s my top 5 reasons to start a blog ASAP
Want a Squarespace blog with sidebar? Here's how on Squarespace 7.1
Squarespace is awesome, but one of the big downsides is the lack of blog sidebar. This blog gives you everything you need to add a free sidebar to your Squarespace website (plus free Canva templates to make your life even easier!)
How to Choose Images for a Website Wow Factor
The images you choose will make or break your website. Luckily with a little insider knowledge you can choose (or create!) incredible images that will make your website stand out from the crowd.
How to Choose a Photographer for your Website
So you’ve decided to invest in professional photography for your website - nice one. Now you need to choose the right person for the job. It’s an important investment for any business so give this guide a read first to make sure you choose a great photographer for your website.
How to Choose Stock Photos for your Website (plus my favourite free & paid stock photo sites)
Stock images can be the jewell in your website crown, or make your site like fake and inauthentic. Here are my top tips for using stock images effectively on your website along with my favourite paid and free stock image websites.