Business Tips Helen Rajan Business Tips Helen Rajan

How to define your ideal client - 5 steps to create an ICA for your service business

Defining your ideal client avatar or ICA is a critical step in your marketing strategy. If you don’t know who you exist for you can’t speak to them, and if you can’t speak to them any efforts to market your service or product are doomed to fail. In this blog I’m breaking down the steps to take to define your ideal client avatar.

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Business Tips, Webdesign Helen Rajan Business Tips, Webdesign Helen Rajan

5 ways to use your client avatar to create a website that connects & converts

Using your ICA as a key part of your webdesign process almost guarantees success! But it’s a commonly missed opportunity, with people completing their ICA exercise and then forgetting about it. Here are 5 easy ways to use your client avatar to create a website that connects with the clients you want to work with and converts them into paying customers.

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