Defining your ideal client avatar or ICA is a critical step in your marketing strategy. If you don’t know who you exist for you can’t speak to them, and if you can’t speak to them any efforts to market your service or product are doomed to fail. In this blog I’m breaking down the steps to take to define your ideal client avatar.

Using your ICA as a key part of your webdesign process almost guarantees success! But it’s a commonly missed opportunity, with people completing their ICA exercise and then forgetting about it. Here are 5 easy ways to use your client avatar to create a website that connects with the clients you want to work with and converts them into paying customers.

A great website is a non negotiable for your biz - but do you go the custom design or template route? Here are the pros and cons, as well as some of my favourite Squarespace template shops!

Blogging can be a game changer for small businesses - I say that because that’s exactly what it has been for me - free publicity, expert status and most importantly more clients! Here’s my top 5 reasons to start a blog ASAP

The images you choose will make or break your website. Luckily with a little insider knowledge you can choose (or create!) incredible images that will make your website stand out from the crowd.

So you’ve decided to invest in professional photography for your website - nice one. Now you need to choose the right person for the job. It’s an important investment for any business so give this guide a read first to make sure you choose a great photographer for your website.

Stock images can be the jewell in your website crown, or make your site like fake and inauthentic. Here are my top tips for using stock images effectively on your website along with my favourite paid and free stock image websites.

Your professional photoshoot for your website photos is coming up and you’re a ball of nerves. Here are my top tips for a stress-free photoshoot that results in incredible images for your website.

The biggest mistake I see small businesses make? Waiting to have something to say before they start building their email list. It is never too early to build your list… here’s why!

A step by step guide to connect your Squarespace Website to Google Search Console - the small business secret weapon to ranking on google fast! Here’s everything you need to know.

With 5.6bn google searches a day, and over 4.5bn internet users in the world it’s not a question of whether you need a website, but when and how. Specifically “Should I hire someone to build my website or DIY?” remains a tricky question - here’s the answer.

If you have a small business and you’re not using email marketing 2022 is the year to start! Stats show a $1 investment in email marketing on average generates a $42 return on investment - is flodesk the email marketing platform for you? This review tells you everything you need to know.

SEO or Search Engine Optimization is a crucial success factor for any website. Here's everything you need to know about SEO in Squarespace including an answer to the question - how good is Squarespace for SEO?

Squarespace vs wordpress: how to choose a website platform for your small business comes down to what’s most important to you - simplicity or flexibility… read on to find out which platform wins out where.

File Types - Images, Logos and Photos oh my! This guide has you covered - minimal jargon, maximum simplicity and everything you need to know about file types and how to use them.

What are SEO keywords and how do you choose the right ones to boost your search ranking? This SEO Made Simple post covers what keywords are and some simple steps to choose the right ones to improve the search ranking of your small business.

You have a beautiful new shiny website… but no-one is visiting. This SEO made simple post covers how to write copy that gets you found on google.

Your ideal client has landed on your website… now what? Learn how to write copy that converts browsers to buyers in this simple how to guide.

Finding the best webdesigner for you and your business is a really devision. Here are the 8 most important questions to ask a webdesigner to check they're the best fit for you and your project.

Investing in a website is an important business decision - especially for small businesses. Here’s my ultimate guide to choosing a web designer.